MEET THE
FOUNDERS
Michael
Founder
As a holistic health coach and PT mentor who’s lived both sides of the equation, I understand how challenging it can be to balance your health and your work. Too often, one outweighs the other.
My time in London’s recruitment scene showed me exactly what high-performing professionals are up against: long hours, stress, and neglecting their own health. That perspective shaped how I coach today, helping busy people rebuild their energy, confidence, and strength without sacrificing their careers.
My mission is simple. To redefine what balance looks like for driven individuals. To help you perform, feel, and live better than ever.
Sam
Co-Founder
A fitness advocate who brings a real passion for health and well-being to everything I do. After spending five years in a fast-paced Recruitment career, where I worked closely with professionals in Private Equity, Management Consulting, and Investment Banking, I saw firsthand the importance of balance and health for those in demanding roles.
With this experience, I understand the pressures and challenges executives face daily. Therefore, I'm focused on creating practical, personalized fitness strategies that help my clients perform at their best - whether that’s in the office or in their personal lives. My goal is to make health and fitness a natural, sustainable part of their routine, helping them excel both in their careers and beyond.
Our holistic approach goes beyond traditional physical fitness. By leveraging scientific data, we implement a healthy and productive lifestyle seamlessly into your routine, enhancing all aspects of your life, such as:
IMPROVING YOUR HEALTH
Sleep Quality
Stress Management
Nutrition
Productivity
Immune Health
Overall Longevity
OUR WHY
For Real Fitness was created with one goal in mind, to help people perform at their best without sacrificing their health to do it.
Modern life is demanding. Careers, businesses, travel, family and packed schedules can make health one of the easiest things to push aside.
We believe effective coaching should work around real life, not demand that your life revolves around it.
That’s why everything we do is personalised. We take the time to understand the individual, their body, schedule, workload, challenges and goals before building a practical approach around them.
Our coaching brings together movement, training, posture, nutrition, recovery and lifestyle to help people feel stronger, move better and build sustainable habits that support both their health and performance.
Whether we’re working directly with an individual or supporting employees within a business, the philosophy remains the same.
Understand the person. Build from the foundations. Create something they can actually sustain.
Built Around People. Designed for Performance.
For Real Fitness delivers personalised health and performance coaching for individuals and businesses who expect more than generic wellness programmes.
Whether you're a busy professional looking to perform at your best, or a business investing in your people, we build support around the individual, their body, schedule, workload and goals.
Our approach combines movement, posture, training, nutrition, recovery and lifestyle coaching to help people move better, feel better and build sustainable performance.
No copy-and-paste programmes. No generic wellness content. Just practical, individualised coaching designed to fit into real life.
HEAR IT FROM OUR MEMBERS
"As a CEO, I’m always on the go with meetings and travel, so keeping up with my health was a challenge. For Real Fitness helped me create a plan that actually works for my hectic schedule. Over a few months, I’ve lost 10 pounds and feel way more energized. It’s really helped me stay sharp during the day." - CEO of a Tech Startup
"As a founder with a packed schedule, my health often took a back seat. Mike & Sam helped me find a routine that fits my busy life. Their approach to workouts and nutrition has really improved my energy and focus. I feel more in control now, both personally and professionally." - Founder of a Real Estate Firm
"Balancing work and family left little time for me to focus on my health. For Real Fitness didn’t just give me a workout; they helped me rethink my approach to wellness. The improvements in my energy and mental clarity have been huge, both in my job and at home." - CFO of a Private Equity Firm